Driving the digital and tech agenda Campaign Digital Mavericks celebrates women at the forefront of digital and technology innovation. They are the innovators, pioneers, catalysts and champions of the advertising and marketing services industry. Women Read More
Agency software integration drives success. But how do you ensure your software is not making the task a messy and expensive one? GUEST BLOGGER Terry McMillan from integration partner Accountability Access explains.
Overservicing shortchanges your clients and your agency. As I flick through some industry reports the relationship between overservicing and profitability comes sharply into focus. Agency profitability relies on the control of three things: the amount you Read More
Scoping is more of an art than a science and one of the few agency processes that is still conducted in the dark, without commercial rigour .. until now. Hello. You may know me, I Read More